RIDE FEARLESSLY

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Problem:

As a result of the pandemic, children have many fears and anxieties related to the outside world. Many of which are intangible and thus prohibit kid’s from understanding the true source of their fears and keep them from simply being a kid again.

 

Solved It:

I approached these fears and anxieties and placed them in the form of monsters, thus giving kids tangible protection to face their fears and resume childhood. Children fear not, your safety is taken care of!

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Design Reasoning:

As for the design approach I went with a comic book-style layout that tells a simple yet entertaining story that’s visually entertaining for both children and adults. 

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Role: Art Direction, Design

CW: Libby Cohen